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Museum of Brands, Packaging and Advertising

The Museum of Brands collects together brand packaging and adverts from the Victorian era to the present day, presenting them in a series of engrossing, entertaining and nostalgic exhibitions.

The London Pass This museum features over 12,000 original items. Normally £9.00 - Included with London Pass

The Museum of Brands features over 12,000 original items of brand packaging and advertising and uses them to tell the story of brand, product and marketing development since the Victorian era. Across permanent and temporary exhibitions, it shows both how brands have changed the world and the world has changed brands.

Enjoy access to the Museum of Brands with The London Pass®

- Pay nothing at the door - simply show your pass.
- See 12,000 original pieces of brand packaging and advertising.
- Learn about the history of brands, how they have developed with technological advances, responded to social change and affected the way we see and experience the world.
- Explore one of the Museum of Brands’ temporary exhibitions, covering subjects as diverse as childhood toys from bygone eras and the future of packaging in an ecologically-pressured world.

Skip to...

- Museum of Brands history

- Museum of Brands highlights

- Museum of Brands facts

- Don’t miss

- Know before you go

- Getting in

- Make the most of your London Pass

- How to get there

Museum of Brands history

The story of the Museum of Brands starts with Robert Opie, variously billed as either a ‘consumer historian’ or ‘supermarket archaeologist’. Starting in 1963 with a packet of Munchies purchased from a vending machine in Inverness, Opie initially began his collection so as to save the packaging of consumables from being lost forever. He saw how the progressively throwaway nature of products, packaging and advertising could lead to the history of brands being lost to time.

By 1975, Opie had a collection impressive enough to be exhibited at the Victoria and Albert Museum in a show called The Pack Age. Objects on show included a First World War Oxo Cube and a 1970s Chopper bike. After the successful run at the V&A, Opie opened his own museum in Gloucester, the Museum of Advertising and Packaging. It ran from 1984 until 2001. He opened a sister site, Opie’s Museum of Memories, on Wigan Pier in 1999. In 2005, Opie’s collection moved to Notting Hill. As the collection and scope of the museum grew, it found a new, larger home on Lancaster Road, Notting Hill. Opening in 2015, the Museum of Brands, as it is now known, attracts around 40,000 visitors each year.

Museum of Brands highlights

  • The nostalgia trip the museum encourages you to go on with its permanent exhibition, Time Tunnel, is a real highlight. Charting the development of our favourite brands over the years, it allows visitors to step back into their childhoods, imagine the childhoods of previous generations, and consider the differences and similarities between them.

  • Access to a wealth of temporary exhibitions at the Museum of Brands. 

  • Shop for retro brand adverts and paraphernalia in the onsite gift shop. It’s filled with a whole host of souvenir and gift ideas.

Museum of Brands facts

  • Ubiquitous social media brand Facebook is predominantly coloured blue and white because founder Mark Zuckerberg has red-green colour blindness.

  • Museum of Brands founder Robert Opie has a collection of over 500,000 original pieces of brand packaging and advertising, 12,000 of which are currently on display in the museum.

  • Lamborghini was originally a tractor manufacturer. So when someone brags about having a ‘Lambo’, they may well have purchased it for the purpose of tillage.

Don't miss

Time Tunnel

The Museum of Brands’ Time Tunnel is their permanent exhibition, charting the development of brand packaging and advertising since the Victorian era. The Time Tunnel shows how our favourite brands have responded to their historical contexts as world events, social struggles, new technologies, fashions, personalities and competition encouraged them to change. Showcasing brands as part of a wider social fabric, the exhibition reveals seismic changes in society, whilst also connecting us with those of previous generations, revealing our common need for entertainment, comfort, distraction and pleasure.

Special Events

The Museum of Brands runs a plethora of different courses, activities and workshops throughout the year. These include multi-week business courses, networking events, expert-led discussion groups and panels, and a whole host of special temporary exhibitions. All temporary exhibitions included within the price of a general admission ticket are included with The London Pass. Particular courses and talks which require a separate ticket are not. To find out more about what’s on offer and to book, consult the attraction’s official website here.

Know before you go

Please note that the Museum of Brands opens at 11.00 and closes at 17.00 on Sundays and Bank Holidays. The rest of the week, it is open from 10.00 until 18.00.

Getting in

Present your London Pass® at the main entrance.

Make the most of your London Pass®

To keep that feeling of nostalgia and reminiscence going on a little longer, why not head to Little Venice to take a ride on a refurbed narrowboat with Jason’s Original Canal Boat Trip. It’ll take you from Little Venice down to Camden (or the other way, if you happen to be up in Camden), with a live commentary picking out all the interesting architectural, historical and cultural sights along this stretch of Regent’s Canal. A one-way ride with Jason’s Original Canal Boat Trip is included with The London Pass®.

How to get there

- Ladbroke Grove - Circle and Hammersmith & City lines (2-minute walk from attraction)

- Bus numbers 7, 23, 52, 70, 228 and 452 all stop at Ladbroke Grove. For details of more bus services that stop close by, consult the TfL website here.

For more things to do in London, check out The London Pass blog.


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"An excellent but very affordable way to explore the gems in London."
Wong Sin On from Malaysia

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Getting to Museum of Brands, Packaging and Advertising

Getting to Museum of Brands, Packaging and Advertising

  • Museum of Brands, Packaging and Advertising 111-117 Lancaster Road, W11 1QT

Opening Times

Monday 10.00 - 18.00
Tuesday 10.00 - 18.00
Wednesday 10.00 - 18.00
Thursday 10.00 - 18.00
Friday 10.00 - 18.00
Saturday 10.00 - 18.00
Sunday 11.00 - 17.00

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