About Us

The London Pass was created to help visitors see more while spending less on their trip to London. The London Pass unlocks the top attractions in the city, including museums, monuments and iconic landmarks, as well as offering an Oyster Travelcard to access the London Transport network.

History of the London Pass

The London Pass was created in 1999 and has developed over the last 15 years into the must-have sightseeing product for the city.

Since launch, the London Pass has been used by over 2.9 Million Visitors and grows in popularity each year.

In a recent customer survey, over 92% of respondents said they would recommend the London Pass to a friend or family member. We know visitors to the city love the London Pass and our customer satisfaction record is something we are very proud of.

Who’s behind the London Pass?

The London Pass is owned and managed by The Leisure Pass Group Ltd, a group of travel and tourism experts driven to help visitors make the most of their holidays/vacations and to see the best of the cities they visit for less.

Using their expert knowledge of cities and tourism, the Leisure Pass Group team have created The London Pass, a reedemable credits package providing access to over 80 popular attractions in the city as well as other benefits and additional products like a Travelcard and Dining Guide.

Who is the Leisure Pass Group?

The Leisure Pass Group is based in London and has a global family of sightseeing city cards which includes;

  • The London Explorer Pass
  • The Paris Pass
  • The Berlin Pass
  • The Dublin Pass
  • The OMNIA Rome & Vatican Pass
  • The Vienna Pass
  • The Barcelona Pass
  • The Stockholm Pass
  • The Helsinki Card
  • The Cape Town Pass

The Leisure Pass Group is a trusted member of a number of Travel and Tourism organisations including;

  • London & Partners
  • Visit Britain
  • European Tour Operators Association
  • UK Inbound
  • European Cities Marketing

Work with us

We are always looking for new and exciting tourism products, services and experiences to be included in our city passes, so if you have a great product, service or experience for the international visitor and would like to be involved with the most sophisticated London city pass, please contact daryl.bennett@leisurepassgroup.com

Press Enquiries

For all Media enquiries please see our latest press releases here.

To learn more about the Leisure Pass Group visit our corporate website www.leisurepassgroup.com.

For queries regarding an order you can contact our customer service team on +44 20 7293 0972. Or find us on Facebook, Twitter and Trip Advisor!

The Leisure Pass cards