London Pass BlogBack to Blog
Hotel chain to sponsor 2012 Olympics
Published: Monday 1st of June 2009
InterContinental Hotels Group has announced that its Holiday Inn brand is to sponsor the 2012 Olympics in London.
In a deal reportedly costing £10 million, the company will become the 19th firm to back the Games and is believed to be involved in sorting out logistics for the event.
The deal will see the chain give £5 million towards the sponsorship, with a further £5 million to be made available through accommodation and services in the run up to the Olympics.
Holiday Inn will be a tier-three sponsor of the event, which marks the lowest level of support under which the company is allowed to use the Olympics logo in their advertising campaigns.
Sports fans heading to London ahead of the Games can take advantage of the London Pass.
It gives free entry to a number of top sporting attractions, including Lords cricket ground and Wimbledon.
Follow The London Pass blog to learn about the latest news with attractions, sights and sightseeing events in the city. As well as useful tips, hints and advice for visitors to the city and how to make the most of your sightseeing time in London. We hope you enjoy…
Friday 26th of April 2013 Things to do in London: Get the ball rolling with an Arsenal Stadium Tour
Thursday 25th of April 2013 Things to do in London: Say hallo to All Hallows Church in London
Wednesday 24th of April 2013 Things to do in London: War Child draws to a close at the British Music Museum
Tuesday 23rd of April 2013 Things to do in London: Add a touch of royalty to your trip at the Queen's Gallery
London attractions: Discover the other side of household favourites at the Museum of Brands, Packaging and Advertising
Monday 22nd of April 2013 Things to do in London: Discover the other side of household favourites at the Museum of Brands, Packaging and Advertising
Sunday 21st of April 2013 London attractions: Francis Goodman featured at the National Portrait Gallery
Wednesday 17th of April 2013 Things to do in London: Get your hands on the FA Cup with a Wembley Stadium Tour
Tuesday 16th of April 2013 Things to do in London: Explore the seven seas with London Maritime Museum
London attractions: The National Theatre is one of the most important cultural landmarks in the British entertainment sector
Tuesday 16th of April 2013 If you are looking for things to do in London, why not consider a trip down to the National Theatre? If...
Monday 15th of April 2013 London attractions: Meet the newborns at London Zoo
Sunday 14th of April 2013 Things to do in London: Take a step back through history at the Jewish Museum