London Pass BlogBack to Blog
Hotel chain to sponsor 2012 Olympics
Published: Monday 1st of June 2009
InterContinental Hotels Group has announced that its Holiday Inn brand is to sponsor the 2012 Olympics in London.
In a deal reportedly costing £10 million, the company will become the 19th firm to back the Games and is believed to be involved in sorting out logistics for the event.
The deal will see the chain give £5 million towards the sponsorship, with a further £5 million to be made available through accommodation and services in the run up to the Olympics.
Holiday Inn will be a tier-three sponsor of the event, which marks the lowest level of support under which the company is allowed to use the Olympics logo in their advertising campaigns.
Sports fans heading to London ahead of the Games can take advantage of the London Pass.
It gives free entry to a number of top sporting attractions, including Lords cricket ground and Wimbledon.
Follow The London Pass blog to learn about the latest news with attractions, sights and sightseeing events in the city. As well as useful tips, hints and advice for visitors to the city and how to make the most of your sightseeing time in London. We hope you enjoy…
Monday 27th of May 2013 Things to do in London: See some of the most talked-about plays at the National Theatre
Monday 27th of May 2013 There are three things that every kid loves best. Sweets, cartoons and chocolates. So if you are planning...
Sunday 26th of May 2013 London attractions:Shakespeare's Globe theatre a must for all poetry fans
Saturday 25th of May 2013 London attraction: Visit the founding fathers at Benjamin Franklin House
Friday 24th of May 2013 Things to do in London: Sing to the tune of British Music Museum
Thursday 23rd of May 2013 London attractions: Cool down at the Fan Museum
Wednesday 22nd of May 2013 Things to do in London: Walk in the 'footie steps' of legends with a Chelsea Stadium Tour
Tuesday 21st of May 2013 London attractions: Enjoy some classical music and art at the Foundling Museum
Monday 20th of May 2013 London attractions: Sit back and take a cruise along the Thames River Cruise
Sunday 19th of May 2013 Things to do in London: Experience the horticultural festivals at the Garden Museum
Friday 17th of May 2013 Things to do in London: Discover the tales behind the Charles Dickens museum