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Multimillion-pound campaign to boost London tourism
Published: Friday 27th of March 2009
Mayor of London Boris Johnson has announced a £2 million international marketing campaign aimed at boosting overseas visitors to London attractions.
Launching the campaign on the first day of British Tourism Week, Mr Johnson said London is becoming "even greater value for money".
He told visitors: "Their travel budget buys so much more in London and the only limit to their enjoyment will be not having enough hours in the day to fit it all in."
Mr Johnson highlighted several London attractions, including the Houses of Parliament, London Eye and West End theatres.
Earlier this week, it was also revealed that London aims to become more accessible ahead of the 2012 Olympic Games.
Deputy mayor Richard Barnes is calling on residents and visitors to take part in a survey covering the best and worst things about the city and possible changes to accessibility.
With the London Pass, people can visit various locations throughout the capital, saving money on top attractions.
Follow The London Pass blog to learn about the latest news with attractions, sights and sightseeing events in the city. As well as useful tips, hints and advice for visitors to the city and how to make the most of your sightseeing time in London. We hope you enjoy…
Friday 3rd of May 2013 Things to do in London: Get up close and personal with Queen Elizabeth at the National Portrait Gallery
Thursday 2nd of May 2013 Things to do in London: Head down to the Courtauld Gallery for a taste of fine art
Wednesday 1st of May 2013 Things to do in London: Indulge your sweet tooth at the M&M store
Tuesday 30th of April 2013 Things to do in London: Capture the sights and sounds of London with the Photo Walks of London tour
Tuesday 30th of April 2013 London attractions: Go for a glide-by on a Thames River Cruise
Tuesday 30th of April 2013 Things to do in London: Lebanese artist hits headlines at the Tate
Tuesday 30th of April 2013 Things to do in London: Join King Henry VIII at the Medieval Banquet
Monday 29th of April 2013 Things to do in London: Witness the best games in history at the Wimbledon Lawn Tennis museum
Saturday 27th of April 2013 Things to do in London: Learn the language of the sea aboard HMS Belfast
Friday 26th of April 2013 Things to do in London: Get the ball rolling with an Arsenal Stadium Tour
Thursday 25th of April 2013 Things to do in London: Say hallo to All Hallows Church in London