London Pass BlogBack to Blog
Multimillion-pound campaign to boost London tourism
Published: Friday 27th of March 2009
Mayor of London Boris Johnson has announced a £2 million international marketing campaign aimed at boosting overseas visitors to London attractions.
Launching the campaign on the first day of British Tourism Week, Mr Johnson said London is becoming "even greater value for money".
He told visitors: "Their travel budget buys so much more in London and the only limit to their enjoyment will be not having enough hours in the day to fit it all in."
Mr Johnson highlighted several London attractions, including the Houses of Parliament, London Eye and West End theatres.
Earlier this week, it was also revealed that London aims to become more accessible ahead of the 2012 Olympic Games.
Deputy mayor Richard Barnes is calling on residents and visitors to take part in a survey covering the best and worst things about the city and possible changes to accessibility.
With the London Pass, people can visit various locations throughout the capital, saving money on top attractions.
Follow The London Pass blog to learn about the latest news with attractions, sights and sightseeing events in the city. As well as useful tips, hints and advice for visitors to the city and how to make the most of your sightseeing time in London. We hope you enjoy…
Monday 18th of March 2013 Things to do in London: Visit Kensington Palace for a fun, family day out
Sunday 17th of March 2013 London Attractions: Come and see a play at the National Theatre
Saturday 16th of March 2013 London attractions: Visit the Banqueting House for a fun, family day out
Friday 15th of March 2013 Did Shakespeare really write his own plays?
Thursday 14th of March 2013 London attractions: Dance to the tune of the British Music Experience
Wednesday 13th of March 2013 Eltham Palace adds a touch of royalty to London attractions
Wednesday 13th of March 2013 London attractions: Relive medical history in the Old Operating Theatre Museum
Tuesday 12th of March 2013 London attractions: Visit HMS Belfast for a 75th birthday do
Tuesday 12th of March 2013 Things to do in London: Visit the Lord's Cricket Grounds for some sporty fun
Monday 11th of March 2013 London attractions: Visit some of the world’s most majestic animals at London Zoo
Monday 11th of March 2013 London attractions: Get in touch with your wild side with Wetland Centre