Independent Reviews

Based on 3,475 independent customer reviews

London Passes Sold 2,540,937

About Us

The London Pass was created to help visitors to the city see more sights and attractions whilst spending less time and money.

History of the London Pass

The London Pass was created in 1999 and has developed over the last 10 years or so into the must-have sightseeing product for the city.

Since launch, the London Pass has been used by over 1.3 Million Visitors and grows in popularity each year.

In a recent customer survey of over 4,000 customers, over 92% of respondents said they would recommend the London Pass to a friend or family member. We know visitors to the city love the London Pass and our customer satisfaction record is something we are very proud of.

Who’s behind the London Pass?

The London Pass is owned and managed by The Leisure Pass Group Ltd, a group of travel and tourism experts driven to help travellers make the most of their holidays/vacations and see the best of the cities they visit for less.

Using their expert knowledge of the city and tourism, the Leisure Pass Group team have created a product which includes over 60 popular attractions in the city whilst offering the holder great value.

Who are the Leisure Pass Group?

The Leisure Pass Group, based in London, has a global family of sightseeing city cards which includes;

  • The Paris Pass
  • The Berlin Pass
  • The New York Pass

The Leisure Pass Group is a trusted member of a number of Travel and Tourism organisations including;

  • London & Partners
  • Visit Britain
  • European Tour Operators Association
  • UK Inbound
  • European Cities Marketing

Press Enquiries

For all Media enquiries please see our latest press releases here.

To learn more about the Leisure Pass Group visit our corporate website at

For queries regarding an order you can contact our customer service team on +44 (0) 1664 485 020. Or find us on Twitter, Facebook and Trip Advisor!